Author(s): Woodson J. Savage
You might be surprised to learn that many of the consumer brands and products enjoyed in the USA today exist because of streetcar advertising. The Industrial Revolution of the early 1900s and a massive consumer audience riding over 50,000 streetcars in nearly 3,000 cities and towns in every state of the union provided a great opportunity for Barron Collier, a native of Memphis, Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world.
Most of these advertising cards have remarkable colour graphics; over 250 of them are included in this book for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today, the advertising community might be surprised to learn that the basic principles of consumer advertising have not changed that much in the last 100 years. Investors might do well to review Streetcar Advertising in America to see which companies are still producing these popular products and brands as they represent some of the most successful businesses in America today.
|248 x 172 mm
|15 February 2016
|220 colour illustrations